Making Cash On The Web is a serious attempt to compile useful information about making money on the internet. It is a combination of things that I have learned myself, as well as information culled from other sources. It is NOT about get rich quick schemes, or wierd marketing programs. I am not going to sell you anything.
Google’s AdWords is the advertiser side of the AdSense equation.
Now, Google has made available a tool to help you analyze the keywords on your site from an advertiser’s point of view.
For publishers, there are a couple of uses.
First, you can have it scan your site to determine which keywords will trigger ads. This could help you to figure out why your site shows nothing but off-topic ads.
Second, you can also have the tool show the keyword popularity. This could let you know about the level of interest in the keywords.
And finally, you can show the estimated cost per click for those keywords. This should let you know what are the high value keywords related to your site and write more articles about, or using those keywords.
Google is testing new ways to help publishers with its AdSense program. According to DMNews,
AdSense is testing a program with a few publishers, letting them send more “signals” about their Web site, to better tailor ads. Though AdSense already uses signals based on the content of Web sites, such as headlines and font sizes, to generate ads, this would let advertisers tailor ads based on their users’ demographics and other signals, which are yet to be determined.
This would, for example, let an IPod site tell Google that its readers are mostly teenaged girls; Google then would be able to target ads more effectively.
Another experiment would allow advertisers to use more text heavy ads.
This handy little tool shows you what kind of Google AdSense ads will appear on any webpage, or with any keyword.
To get the most out of Google AdSense, you really need to take advantage of the Channels function in AdSense. Channels allows you to separate out the statistics for different ad blocks so that you can see how different parts of your site are performing. In my blogs, each ad block location has its own Channel: eg. upper left, center of page, etc. If one area seems to be underperforming relative to the others, then I change the colors, or move it to another location. My goal is to have all of the locations performing equally.
You can assign your ad block to a channel when you create the html to insert in your website. When you assign it a name, use something that’s memorable.
If you have already inserted the Google Code in your site, and didn’t use Channels, you can always go back and do them over.
Google has recently updated their page with tips for optimizing AdSense for maximum revenues. Among the most interesting parts is a “heat map” showing the parts of a site that get the most revenues.