Making Cash On The Web is a serious attempt to compile useful information about making money on the internet. It is a combination of things that I have learned myself, as well as information culled from other sources. It is NOT about get rich quick schemes, or wierd marketing programs. I am not going to sell you anything.
Google’s AdWords is the advertiser side of the AdSense equation.
Now, Google has made available a tool to help you analyze the keywords on your site from an advertiser’s point of view.
For publishers, there are a couple of uses.
First, you can have it scan your site to determine which keywords will trigger ads. This could help you to figure out why your site shows nothing but off-topic ads.
Second, you can also have the tool show the keyword popularity. This could let you know about the level of interest in the keywords.
And finally, you can show the estimated cost per click for those keywords. This should let you know what are the high value keywords related to your site and write more articles about, or using those keywords.
A good strategy for developing those all-important backlinks is to write informational articles and offer them to other websites, with the proviso that the reprint contain a link back to your site.
There are two ways to approach this. The first is to find sites that might be interested in your site and offer the article to them directly. Thi swoudl be a good strategy for approaching sites with a much higher PR rating than your own.
The other way is to offer submit your article to one of a growing list of “free articles” sites, such as EzineArticles and GoArticles. These sites archive thousands of articles, all of which are offered free as long as links back to their site and to yours are maintained.
The advantage of these sites is that you don’t have to go out and find the sites on your own. If a webmaster is looking for free material on a particular subject, he goes to these sites.
A list of free articles sites where you can submit your material is below:
Based on their advertising rate sheets, it’s entirely likely that A list bloggers, such as Gawker manage to generate $4,000 or more daily. Pete Rojas, of Weblogs, Inc, last year sold his bundle of sites—primarily Engadget—to AOL for $25 million.
Inspiring stuff, but the article also tosses in a few bummers—that there is definitely a pecking order in blogs, and that the top spots are going to be difficult, if not impossible, to crack.
But the author is missing an important point: that the key to being a successful blogger these days is to find a niche—and there are millions of niches out there.
All of my blogs serve niche markets—and all of them have high Google pageranks and get significant amounts of traffic. My traffic is not measured in the millions of page views, to be sure, but its enough that they make it more than worthwhile to continue writing. And the traffic on each of these continues to increase—none have yet hit a plateau.
The primary advice that I can give is the same that I give in countless posts throughout this blog: write about things that you know and love—no matter how small. If you love the topic, there are doubtless hundreds—if not thousands—who love the same thing.
You are not going to crack the top ten—or even the Top 100—writing about politics, or computers or gadgets. You can, however, dominate many smaller ponds which have yet to be investigated by bloggers.
You want your email address to be available to legitimate users. But you also want to protect your email address from lowlife email havesters who want to flood you with illegitimate offers and products.
The best way to do this is to have a “contact” form on your site, wehre users fillin their message. The form can then send a secure message to your email address.
Barring this, there are other, simpler, methods of disguising your email.
Sarven Capadisli has written a nice post on his blog about various methods to protect your email address from spammers.
When I worked in public relations in Washington on Capital Hill, we spent a great deal of time courting people we called Opinion Leaders (also known as Thought Leaders). These were newspaper editors, businessmen, authors, musicians, academics and others whose influence was all out of proportion. It was much more cost effective to influence those people, and then let them do the work of influencing their followers.
Influencing opinion leaders is one thing. Becoming one is another. But becoming an opinion leader is one way to ensure the success of your web publishing empire. Once you are recognized as a thought leader, people will link to your site as the authority. They will turn to you for your opinion.