Making Cash On The Web

Become A Thought Leader

When I worked in public relations in Washington on Capital Hill, we spent a great deal of time courting people we called Opinion Leaders (also known as Thought Leaders). These were newspaper editors, businessmen, authors, musicians, academics and others whose influence was all out of proportion. It was much more cost effective to influence those people, and then let them do the work of influencing their followers.

Influencing opinion leaders is one thing. Becoming one is another. But becoming an opinion leader is one way to ensure the success of your web publishing empire. Once you are recognized as a thought leader, people will link to your site as the authority. They will turn to you for your opinion.

BlueFlavor Blog has written a very instructive post on becoming a thought leader.

Posted by The Editor on 09/02 at 03:50 PM
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Find Google Backlinks and PageRank

How does your site fare after the latest Google Dance—the periodic updating of backlinks that Google does. You can check your current status at the various Google datacenters by using a tool at a site called Mypagerank dot net.

Posted by The Editor on 09/02 at 03:41 PM
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Domain Name Purchased For $100,000

A few years ago, speculation in site names was rampant, with people buying thousands of names in hopes of selling one for big bucks.

Unfortunately, like many speculative businesses—from the Dutch Tulip Bulb mania of the 1630s to land speculation in the wild west—the while thing crashed. I know one guy who lost more than $10,000 speculating in domain names (more to the point, I know a guy who is still waiting to cash in on the $10,000 in domain names he bought some years ago).

But it seems as though there’s still some life left in the business. The domain name “blogster.com” recently was purchased for $100,000.

I thik that there’s still money to be made in domain names, but you have to be way ahead of the curve of any demand. No doubt, all of the names associated with the word “blog” are long gone.

The other way is to get lucky. I happened upon a nice combination of words last year, which I then subsequently sold to a startup firm for a tidy sum of money. 

Posted by The Editor on 09/02 at 03:40 PM
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Backlink Builder

Your standing in the Search Engines depends upon how many backlinks you have—that is, how many other sites link to you.

After writing content, getting those backlinks is probably the most important thing you can do.

But where do you start?

The backlink builder tool at WEBCONFS is massively useful for just this task. You type in a keyword, and it scours the web for places where you can add your link. You can then go through them and add you own site.

Posted by The Editor on 09/02 at 03:39 PM
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Favicons From Pics

Favicon is a term that you might not be familiar with.  Favicons are the little square icons that show up next to the URL in the address bar. They’re not necessary, but they sure do make your site look a little more professional.

But how do you make them?

The best way that I’ve found is to go to a site called HTML-Kit. They have a page that will generate favicons from any image that you upload. It allows you to preview the icon and then download it.

Once you’ve downloaded the icon, you can simply use your FTP program to upload it to your site’s main directory. That should be sufficient to get it to show up as an icon.

You also can use the instructions there to put code in your headers to force the use of favicons.

You can convert your pictures to favicons right here.

Select Image:
using FavIcon from Pics

Or you can go to their site.

FavIcon from Pics

Posted by The Editor on 09/02 at 03:38 PM
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