New Adsense Innovations Coming

Google is testing new ways to help publishers with its AdSense program. According to DMNews,

AdSense is testing a program with a few publishers, letting them send more “signals” about their Web site, to better tailor ads. Though AdSense already uses signals based on the content of Web sites, such as headlines and font sizes, to generate ads, this would let advertisers tailor ads based on their users’ demographics and other signals, which are yet to be determined.

This would, for example, let an IPod site tell Google that its readers are mostly teenaged girls; Google then would be able to target ads more effectively.

Another experiment would allow advertisers to use more text heavy ads.

Posted by The Editor on 09/02 at 03:34 PM
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Keyword Selector Tool

One of the keys to getting the attention of the search engines is to have a “keyword rich” site. Your posts in your blog, or your pages in your basic site should use as many related keywords as possible.

But what if you’re out of ideas?

Try the Overture Keyword Selection Tool. It not only will give you a list of related keywords ... it also will tell you the number of searches that were done for that term.

Posted by The Editor on 09/02 at 03:34 PM
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Logo Maker

Good websites have a recognizable look and feel. (Yes, I knw, this one doesn’t have one yet. I’m working on it).

If you don’t have any artistic talent, you could try the online LogoMaker. Its got a ton of clip art that you can combinewith different fonts and layouts to create a professional looking logo for your site.

Posted by The Editor on 09/02 at 03:33 PM
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Google Adsense Tester Sandbox

This handy little tool shows you what kind of Google AdSense ads will appear on any webpage, or with any keyword.

Posted by The Editor on 09/02 at 03:32 PM
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Google Adsense Data Analysis

To get the most out of Google AdSense, you really need to take advantage of the Channels function in AdSense. Channels allows you to separate out the statistics for different ad blocks so that you can see how different parts of your site are performing. In my blogs, each ad block location has its own Channel: eg. upper left, center of page, etc. If one area seems to be underperforming relative to the others, then I change the colors, or move it to another location. My goal is to have all of the locations performing equally.

You can assign your ad block to a channel when you create the html to insert in your website. When you assign it a name, use something that’s memorable.

If you have already inserted the Google Code in your site, and didn’t use Channels, you can always go back and do them over.

Posted by The Editor on 09/02 at 03:31 PM
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