Getting Started With Advertisers

The model for making money on the internet is the traditional magazine or newspaper. Publishers of periodicals sell advertising space to manufacturers and retailers. The more readers a publication has, the more advertisers are willing to pay. On the internet, advertisers pay either for the number of times their ads are shown, or the number of times people click on their ads, or for the number of sales that result from those clicks.

There are dozens of different advertising bureaus that you can sign up with. But I think that a few stand out from the crowd. These are the ones that are most likely to make you money simply because they have the largest number of advertisers who have signed up with them.

Here’s how the system works: Manufacturers and retailers contact an ad bureau and agree to pay the bureau a certain amount for showing the ads. At the same time, web publishers (like you) contact the ad bureau and agree to show the ads on their websites in return for payment. How the publishers get paid depends upon the agreement. The bureaus give the publishers some code to insert in their websites that enable the ads to be shown. Each time someone visits the publisher’s page, the bureau automatically delivers ads to be shown.

Here are some of the top advertising bureaus and their payment models.

Advertisers that pay the publisher each time someone clicks on an ad:

Google Adsense


Kanoodle

Advertisers that pay each time an ad is shown:

Fastclick

Advertisers that pay when someone clicks on an ad and then buys an item:

Amazon Associates

Commission Junction

The trick with all of these is that you need to have a website of some substance before they will approve your application as a publisher. Further, the site can’t be about illegal—or in most cases—even immoral activities. The publishers want to protect their advertisers.

To find out more about these advertisers, click on the links above.

Continue to Promoting Your Site

Posted by The Editor on 02/12 at 05:02 PM
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Linking To Other Web Pages

You can create additional value for your readers by linking from your site to other pages of interest on the internet. One of the things that is most frustrating about the world wide web is that there are billions of web pages out there, and that—even with a search engine—it can take a long time to find what you’re looking for.

One purpose that you can serve is as a human internet filter. When you find a site that relates directly to your topic, you can write an article on that site, telling your readers what useful information they can find there. Then, you insert a link that readers can click on, taking them directly to the recommended web page.

When you get enough web site reviews and links, readers will come to your s

If you are using WordPress, creating links is very easy.

1) Use your web browser to go to the page you want to link to.
2) Copy the page’s address from the address bar (that’s the place where you would type in http://www.google.com to go to Google). Highlight the address and hit CONTROL-C
3) Go back to your WordPress Write page.
4) Highlight the text that you want to serve as the link to the page.
5) Click on the link button and paste (CONTROL-V) the address into the form.
6) Click OK.

The basic form of the HTML link tag is as follows:

Go To This Website

You can, of course, type this stuff in by hand.

In the example above, (once published) if someone clicks on any part of the sentence “Go To This Website”, they will immediately be sent away to that website.

Continue On To Getting Started With Advertisers

Posted by The Editor on 02/12 at 04:02 PM
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Adjusting the size of your images / photos

If you include photos and other images on your site, you will immedately find that they vary in size, and that many don’t exactly fit. Here’s how to adjust the size:

You know that the basic tag for including an image is as follows:

To dictate the size of the photo, you simply add a height= or a width= tag

or

You can technically use both, but should only use one. That way, the photo will keep its original proportions. If you shrink the height, the width will also shrink proportionally. If you specify both, you will end up with a distorted photo.

The actual numbers that you use between the quotes after the width= or the height= will vary depending upon your site’s layout. You’ll have to experiment . I’d suggest that you start with the height= variable and set it to about 150. Then save the post and see how it looks. If its too big, or too small, go back and edit the post. Change the number as appropriate.

Go On To Linking To Other Web Pages

Posted by The Editor on 02/12 at 03:02 PM
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Content Categories

Grouping your posts into meaningful categories will make it easier for your reader to find what they are looking for.

While you are writing your posts, be sure to create logical categories to group them under. Look at the way things are grouped in this site as an example. You also could to to http://www.teachingecon.com to see another example of a site that uses WordPress and has good categories.

The WordPress software makes it easy to do this. Just choose the Categories section from the menu and add one. Then, when you are writing a post, remember to select one from the categories list on the right side.

Continue On To Adding Pictures To Your Posts.

Posted by The Editor on 02/12 at 02:02 PM
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Adding Pictures To Your Posts

There are three ways to add images to your posts.

The first is to show a picture that you are hosting yourself. Here are the steps:

1) Take a photo with a digital camera, or scan an existing picture.
2) Use your ftp program to upload the photo to your web server.
3) In your post, add an image link.

WordPress makes it really easy to add an image link. All you have to do is find the address of the photo you want to link to.

If the file is on your website in a folder called “photos”, the url would be http://www.domainname.com/files/photoname.jpg

Of if the picture is a “gif”, then replace .jpg with .gif

Put the cusor at the top of your post. Then click on the img button. A window will pop up. Type the address of the photo into the form. Then click Ok. It’s all done for you.

The basic syntax for an image link is as follows:

Another way is to find a picture that you like on the internet and do the following:

1) Hover the mouse pointer over the image. Right click and choose “Save Picture As”.
2) Save the picture to your computer.
3 ) Do steps 2 and 3 above.

This, of course, can lead you to all kinds of copyright and trademark issues. So be sure you have permission.

The final way is to find a picture that you like on the internet and do the following:

1) Hover the mouse pointer over the image. Right click and choose “Properties”
2) In the popup box will be a line that says “Address”. Highlight that line and copy it, using Control-C.
3) Go to your post
4) Type in

You also should get permission to do this, as it’s both stealing a photo, AND stealing bandwidth, because every time someone looks at your site, the site you have the photo linked from has to expend bandwidth to send the picture to your site. Of course, the likelihood that any one will find out is slim.

Continue to adjusting the size of the image.

Posted by The Editor on 02/12 at 02:02 PM
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