Blogging For Big Bucks

CNN has an article on how boggers are now on the cusp of making big bucks for their efforts. For example, Michael Arrington of Techcrunch pulls in $60,000 in advertising revenues each MONTH!

Get to work folks. We all can get in on this one.

Posted by The Editor on 09/02 at 05:31 PM
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Get Started With Typepad

I started my blogging career on TypePad. I knew almost nothing about web hosting and setting up a site, and yet I knew that I wanted more flexibility than any of the “free” blog sites offered.

After much research into various “paid” blog sites, I settled on TypePad. It simply offered the most flexibility and power. I used TypePad for a year and was very happy with the results. During that time, I established my audience as a blogger and it set the stage for further success.

So why am I not on TypePad any more? I outgrew it. I wanted to add all kinds of other software applications such as forums, web directories and so on. Fortunately, I was able to take all of the blog posts that I had made with me when I migrated to a different system.

Posted by The Editor on 09/02 at 03:58 PM
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From Blogs To Riches

New York magazine has an article on how a select group of bloggers has managed to—almost accidentally—turn their hobby into riches.

Based on their advertising rate sheets, it’s entirely likely that A list bloggers, such as Gawker manage to generate $4,000 or more daily.  Pete Rojas, of Weblogs, Inc, last year sold his bundle of sites—primarily Engadget—to AOL for $25 million.

Inspiring stuff, but the article also tosses in a few bummers—that there is definitely a pecking order in blogs, and that the top spots are going to be difficult, if not impossible, to crack.

But the author is missing an important point: that the key to being a successful blogger these days is to find a niche—and there are millions of niches out there.

All of my blogs serve niche markets—and all of them have high Google pageranks and get significant amounts of traffic. My traffic is not measured in the millions of page views, to be sure, but its enough that they make it more than worthwhile to continue writing. And the traffic on each of these continues to increase—none have yet hit a plateau.

The primary advice that I can give is the same that I give in countless posts throughout this blog: write about things that you know and love—no matter how small. If you love the topic, there are doubtless hundreds—if not thousands—who love the same thing.

You are not going to crack the top ten—or even the Top 100—writing about politics, or computers or gadgets. You can, however, dominate many smaller ponds which have yet to be investigated by bloggers. 

Posted by The Editor on 09/02 at 03:52 PM
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Making Effective Use of Categories

I think that one of the secrets to making money with blogs is to break your posts into useful and effective categories.

The categories help to direct appropriate AdSense ads to your site. Otherwise, all you’re going to get is ads about blogging—which don’t pay much—and usually aren’t on topic (unless you’re blogging about blogging—a worthless exercise).

If you take a look at this site, you will notice that there are a large number of categories, each one of which has a category description at the top of the page. The category description helps to direct the appropriate ads to the page.

The category division also helps people quickly find what they want. If visitors have to work their way backwards through hundreds of posts to find what they want, they’re going to very quickly get frustrated.

Posted by The Editor on 09/02 at 03:24 PM
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Popular Science On Blogs

Popular Science this month has an article on blogging.

Posted by The Editor on 09/02 at 03:17 PM
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