Making Cash On The Web is a serious attempt to compile useful information about making money on the internet. It is a combination of things that I have learned myself, as well as information culled from other sources. It is NOT about get rich quick schemes, or wierd marketing programs. I am not going to sell you anything.
Choosing the right size ad for your site can make a huge difference in your earnings.
Google’s AdSense has three basic formats: the tower, the banner, and the rectangle.
The tower format ads are tall and narrow. In this format, ads are sorted vertically from top to bottom. Typically, you will find this format ad in a site’s sidebar.
The banner format aligns the ads horizontally. It comes in a variety of sizes, from the full width of a typical page with four ads, to much smaller ones containing just a single ad.
Rectangular ad blocks contain one to four ads, stacked on top of each other. They are distinguished from the tower in that they are three to four times wider.
So what size is the best?
Constant research and experimentation by myself, and others suggests that most people will maximize their revenues by using either the medium, or the large rectangle format.
When I started with AdSense, I used the tower format in my sites with a navigation bar, and banners on the other ones. Like many, I thought that the rectangular ads were frankly a bit ugly. But after doing some experimenting, I found that using the rectangle format tripled my earnings.
Of course, every website is different, and your mileage may vary. But my own research as been confirmed by the results of studies published by others.
Give it a try.
Google’s AdSense control panel offers some interesting color combinations, but its hard to know which one you should use. As a result, most people seem to fall back on using the default scheme.
But the default color scheme is not going to maximize your AdSense revenues. In fact, for many, the default scheme is the worst possible choice.
To make the most money from AdSense, research seems to show that you should choose a color scheme that closely matches your site’s color scheme. If you have a white background, choose one with a white background. If your headlines are orange, choose one with orange headlines.
The idea is that your ads should be integrated into your content as much as possible. This isn’t an attempt to disguise the ads as content—even a bear of little brains can figure out that they’re ads—but to make it look as a part of a whole.
It helps to think of your ads as adding to the value of your website. People will come to your site looking for information. Sometimes your material will offer them everything they need. Other times, they will exit your site via an ad which may offer them what they are looking for.
Another way of integrating the ads more fully into your site is to get rid of the surrounding box. To do this, you’ve got to tweak the Google ad code. In the actual text of the code is a line which specificies the color of the border. Changing the numbers there to match the numbers in the background color line will get rid of the line.
If none of the color schemes integrate well, you could do some custom tweaking. Just look at the Google ad code. There are a series of lines that identify themselves as controlling the color of various parts of the ad. The numbers at the end of each line are hex codes for various html colors. (You can find a list of such colors here.) Tweak the codes until they blend well with your site.
Once you have the colors set, give yourself a week or so to see how it affects your click through rate. Mine doubled once I made the effort to coordinate the colors with those of my sites.
If your CTR does not increase, then you may have one of those oddball sites where integration doesn’t work. If that’s the case, continue to experiment until you find the colors that do the best job.
Here’s a book that’s well worth your hard earned dollars. This four color guide by veteran webmaster Eric Gugeire covers all the basics of mastering the Google Adsense program: how to deliver targeted ads and Google search boxes to your content pages to earn extra revenue; how to customize ads and search boxes, filter out inappropriate ads, track ad earnings, and more.
Once you’ve started to earn money on the internet, it’s easy to become an Adsense addict—constantly logging into the Adsense Control panel to see how your earnings have changed. But doing so can be a real pain in the neck.
What you need is a small Google adsense monitoring program that checks it for you, and then alerts you to any changes.
Sysense is the answer to your prayers. The program sits in your Windows XP system tray and checks your Adsense accounts at regular intervals. When you want to check, you just hover your mouse over the icon, and your latest statistics appear in a box.
It even has a nifty balloon that pops up in response to specific events—such as new clicks, or an increase in earnings.