Making Cash On The Web is a serious attempt to compile useful information about making money on the internet. It is a combination of things that I have learned myself, as well as information culled from other sources. It is NOT about get rich quick schemes, or wierd marketing programs. I am not going to sell you anything.
Google’s AdWords is the advertiser side of the AdSense equation.
Now, Google has made available a tool to help you analyze the keywords on your site from an advertiser’s point of view.
For publishers, there are a couple of uses.
First, you can have it scan your site to determine which keywords will trigger ads. This could help you to figure out why your site shows nothing but off-topic ads.
Second, you can also have the tool show the keyword popularity. This could let you know about the level of interest in the keywords.
And finally, you can show the estimated cost per click for those keywords. This should let you know what are the high value keywords related to your site and write more articles about, or using those keywords.
The Google Adwords Keyword Tool is a useful way of finding appropriate keywords for your topic.
If your topic is cancer, for example, the tool returns the following ideas:
# prostate cancer
# cancer wigs
# cancer information
# cancer insurance
# breast cancer awareness
# alternative cancer treatment
# skin cancer
# colon cancer
# non small cell lung cancer
Since these are the top keywords for this topic, a wise webmaster would fill out her site by adding pages or posts on these topics.
One of the keys to getting the attention of the search engines is to have a “keyword rich” site. Your posts in your blog, or your pages in your basic site should use as many related keywords as possible.
But what if you’re out of ideas?
Try the Overture Keyword Selection Tool. It not only will give you a list of related keywords ... it also will tell you the number of searches that were done for that term.
The WordTracker site has a list of the top search terms / keywords for the past 24 hours.
If you look amidst all the advertising on Top Keywords Site, you will find a tool that will tell you the top keywords over the last 24 hours and the last 8 weeks. The last eight weeks is probably the more useful of the tools.
Here’s something I don’t understand, though. In the top six searches are Google, Yahoo, Mapquest and Ebay.
What are these people doing? Using Google to find Google? Why would you use a search engine to find Yahoo?
I have a theory. I think that many of these people have a search engine toolbar installed, and are typing the address into the search engine area rather than into the address bar.