Get to work folks. We all can get in on this one.]]>
the Ontok Highlighter only highlights words in your page that are either product-related or topically related to the page being highlighted. This results in ads so well-matched that your visitors will actually find them useful.
So how do you get started? One way is to create a few dummy accounts, then log on and write a bunch of posts under different names.
Another suggestion is to lean on your friends and family to help you get started.
You also can offer prizes—offer one for the best post of the month; for the post that creates the most replies; or for a random post.
As a last ditch effort, you could use a service like Forumshock For what seems to me to be a very reasonable price, Forumshock promises that quality posts will be made to your forum.]]>
But which one to use.
Fortunately, a study has been conducted on the usability of various fonts. The psychology department at Wichita State has determined that the most preferred fonts were Courier, Comic, Verdana, Georgia, and Times.]]>
I use my business cards to promote the site in a variety of ways.
The first is the most obvious: I hand them out to friends, business associates, and people that I meet. Sometimes I hand over a couple and ask them to pass one on.
I also will take them with me in my wallet and stick them on any community bulletin boards that I come across. Quite often grocery stores, banks, libraries and other high traffic areas have bulletin boards for people to post notices on.
Since my principal site is about a hobby, I take a bunch with me when I go to a hobby show. I leave them lying on counters, tables, bathroom sinks, and anywhere else where a hobbyist is likely to be.
If you know the show’s organizers, ask if you can put your cards on the registration desk for people to pick up when they get all the rest of their convention goodies.
The best thing is that you can get started by getting business cars for free. A company called VistaPrint offers 250 free full color cards for you to get started. They’re great.
After much research into various “paid” blog sites, I settled on TypePad. It simply offered the most flexibility and power. I used TypePad for a year and was very happy with the results. During that time, I established my audience as a blogger and it set the stage for further success.
So why am I not on TypePad any more? I outgrew it. I wanted to add all kinds of other software applications such as forums, web directories and so on. Fortunately, I was able to take all of the blog posts that I had made with me when I migrated to a different system.
LLCs are a relatively recent form of business organization that combines the benefits of both a corporation and a partnership. In an LLC, the personal liability of the members is limited to what they invest, just like a corporation. On the other hand, the LLC has the tax liability of a partnership.
Another advantage of the LLC is that it is relatively easy to form and maintain. In most states, a single individual can form an LLC, but in cases of LLCs with multiple members, management can take any number of forms, as outlined in the Operating Agreement.
While forming an LLC is not as difficult or as tricky as forming a regular corporation, it still can betime consuming. Fortunately, there are a number of online services that can help you navigate the procedures.
One good online legal company is LegalZoom.
LegalZoom, founded by attorney Robert Shapiro, is the premier online legal document service center. LegalZoom provides quality legal documents and document services at a fraction of the cost of an attorney. LegalZoom even reviews documents before sent back to the purchaser. Consumers and small businesses benefit from the efficiency provided by LegalZoom, which is why LegalZoom has been recognized and applauded by Yahoo!, USAToday, Popular Science, NBC, ABC, CBS, PBS, and the N.Y. Times.
In addition to handling LLC filings, LegalZoom also can file Wills, Divorces, Incorporations, Trademarks, LLCs, Prenuptial Agreements, Living Trusts, and other legal documents. Basic fees start at just $29.00.
Now, Google has made available a tool to help you analyze the keywords on your site from an advertiser’s point of view.
For publishers, there are a couple of uses.
First, you can have it scan your site to determine which keywords will trigger ads. This could help you to figure out why your site shows nothing but off-topic ads.
Second, you can also have the tool show the keyword popularity. This could let you know about the level of interest in the keywords.
And finally, you can show the estimated cost per click for those keywords. This should let you know what are the high value keywords related to your site and write more articles about, or using those keywords.]]>
See the article in the Wall Street Journal]]>
There are two ways to approach this. The first is to find sites that might be interested in your site and offer the article to them directly. Thi swoudl be a good strategy for approaching sites with a much higher PR rating than your own.
The other way is to offer submit your article to one of a growing list of “free articles” sites, such as EzineArticles and GoArticles. These sites archive thousands of articles, all of which are offered free as long as links back to their site and to yours are maintained.
The advantage of these sites is that you don’t have to go out and find the sites on your own. If a webmaster is looking for free material on a particular subject, he goes to these sites.
A list of free articles sites where you can submit your material is below:
Based on their advertising rate sheets, it’s entirely likely that A list bloggers, such as Gawker manage to generate $4,000 or more daily. Pete Rojas, of Weblogs, Inc, last year sold his bundle of sites—primarily Engadget—to AOL for $25 million.
Inspiring stuff, but the article also tosses in a few bummers—that there is definitely a pecking order in blogs, and that the top spots are going to be difficult, if not impossible, to crack.
But the author is missing an important point: that the key to being a successful blogger these days is to find a niche—and there are millions of niches out there.
All of my blogs serve niche markets—and all of them have high Google pageranks and get significant amounts of traffic. My traffic is not measured in the millions of page views, to be sure, but its enough that they make it more than worthwhile to continue writing. And the traffic on each of these continues to increase—none have yet hit a plateau.
The primary advice that I can give is the same that I give in countless posts throughout this blog: write about things that you know and love—no matter how small. If you love the topic, there are doubtless hundreds—if not thousands—who love the same thing.
You are not going to crack the top ten—or even the Top 100—writing about politics, or computers or gadgets. You can, however, dominate many smaller ponds which have yet to be investigated by bloggers.]]>
The best way to do this is to have a “contact” form on your site, wehre users fillin their message. The form can then send a secure message to your email address.
Barring this, there are other, simpler, methods of disguising your email.
Sarven Capadisli has written a nice post on his blog about various methods to protect your email address from spammers.]]>
Influencing opinion leaders is one thing. Becoming one is another. But becoming an opinion leader is one way to ensure the success of your web publishing empire. Once you are recognized as a thought leader, people will link to your site as the authority. They will turn to you for your opinion.
BlueFlavor Blog has written a very instructive post on becoming a thought leader.]]>