Average Keyword Up To $1.75 A Click

An April 7 article in Media Daily News reports:

PRICES FOR PAID SEARCH LISTINGS rebounded in March, rising 9 percent to an average of $1.75 a click, according to the most recent Fathom Online Keyword Price Index, released today.

The average cost of keywords--which had fallen during the first two months of the year, after rising steadily from September through the holidays--now exceeds last December’s $1.70 by about 3 percent. Matt McMahon, Fathom Online’s executive vice president-corporate development, attributed the upswing in keyword pricing to seasonal shifts in ad spending.

Link to article:
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=28994&Nid=12891&p=229680

Posted by The Editor on 09/02 at 03:04 PM
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