Business Week On How Blogs Will Change Your Business

Businessweek has an article on how blogs will change your business.

There are some 9 million blogs out there, with 40,000 new ones popping up each day. Some discuss poetry, others constitutional law. And, yes, many are plain silly. “Mommy tells me it may rain today. Oh Yucky Dee Doo,” reads one April Posting. Let’s assume that 99.9% are equally off point. So what? That leaves some 40 new ones every day that could be talking about your business, engaging your employees, or leaking those merger discussions you thought were hush-hush.

Its worse than that, because ts not about leaking or doing anything sneaky. Its about offering an alternative source of information to readers—one that is independent of the mainstream media. Bloggers gain their strength from their ability to filter information for their readers. I consume an enormous amount of news and data each day, and pass on only those bits that I select to my readers. In that sense, I am a human noise filter.

Posted by The Editor on 09/02 at 03:16 PM
Blogging • (0) Comments • (0) TrackbacksPermalink