Making Cash On The Web is a serious attempt to compile useful information about making money on the internet. It is a combination of things that I have learned myself, as well as information culled from other sources. It is NOT about get rich quick schemes, or wierd marketing programs. I am not going to sell you anything.
When I worked in public relations in Washington on Capital Hill, we spent a great deal of time courting people we called Opinion Leaders (also known as Thought Leaders). These were newspaper editors, businessmen, authors, musicians, academics and others whose influence was all out of proportion. It was much more cost effective to influence those people, and then let them do the work of influencing their followers.
Influencing opinion leaders is one thing. Becoming one is another. But becoming an opinion leader is one way to ensure the success of your web publishing empire. Once you are recognized as a thought leader, people will link to your site as the authority. They will turn to you for your opinion.