Making Cash On The Web is a serious attempt to compile useful information about making money on the internet. It is a combination of things that I have learned myself, as well as information culled from other sources. It is NOT about get rich quick schemes, or wierd marketing programs. I am not going to sell you anything.
The topic that you choose for your website probably is your most important decision on the way to making money on the internet. It is, after all, the site’s topic that will attract your visitors.
There seem to be a couple of schools of thought on how to choose a topic for your website.
Some experts say that you should do some research to figure out what are the hottest topics on the internet. Google, for example, publishes statistics on the most searched terms. There also are companies that compile this information and will provide it to you for a fee. The theory here is that you should pick a topic that will inherently attract more visitors and thus, generate more income.
In a similar vein, some recommend that you research which topics are generating the most income. Generally speaking, advertisers bid against each other for advertising space on websites. You can find out which advertisers are paying the most, and use that information to choose your topic.
I don’t think that either of these is the correct approach. Here’s why:
First, it is likely that the hottest topic is one that you know little about. You could spend a lot of time doing research, but you will always be behind the websites of publishers (web site owners) who really are experts.
Second, the hot topic of today may not—and likely will not be— be the hot topic of tomorrow. Right now, one of the highest paying topics relates to a medical condition for which there is an ongoing class action lawsuit. But when the lawsuit is settled, it will cease to generate revenue.
Third, the hottest topics are also highly competitive. Among your competition will be full-time web-masters who do nothing but chase the hottest topics and quickly generate web sites about them. Some even speed up their site creation by paying other people to write the web site’s articles (content). With custom-written, specialized software, such a publisher can generate thousands of web pages on a subject in a few days. Part timers don’t have a chance.
Finally, it’s awfully hard to write material—and continue to write material—about something that you don’t really care about.
Which brings me to my solution: choose a topic about which you are really passionate.
Do you love kids? Create a website about children and children’s issues. Are you an ipod fanatic? Write about that. A history buff? A model railroader? A skiier? A recovering substance abuser? A cat lover? There are literally millions of topics. And if it’s something you’re interested in, chances are there are a lot of people out there who are also.
Writing about something you love will make your task much easier. You actually will enjoy sitting down to write another article and add another page. You likely will be an expert on that subject—or your passion will enable you to very quickly fill in the gaps in your knowledge. Your writing will reflect your passion, and make your site more enjoyable to visit. You already likely know of several sites on the topic, which can serve as both role models and contacts.
There are a couple of caveats to this.
First, if you intend to create a site about sexuality, illegal activities, gambling or other vices, you probably are going to have difficulty finding advertisers. Most of the major advertising services avoid websites that may offend people. So keep it clean.
Second, try not to get too esoteric. You may be an expert on antique glass toadstools, but it is not likely that there are more than half a dozen other people who are interested in the same thing. Write about antique glass instead.
If you have two ideas, start with the one you know best. You can always start a second site at at later time. I actually currently run four, on four different things.
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