Google Adsense Data Analysis

To get the most out of Google AdSense, you really need to take advantage of the Channels function in AdSense. Channels allows you to separate out the statistics for different ad blocks so that you can see how different parts of your site are performing. In my blogs, each ad block location has its own Channel: eg. upper left, center of page, etc. If one area seems to be underperforming relative to the others, then I change the colors, or move it to another location. My goal is to have all of the locations performing equally.

You can assign your ad block to a channel when you create the html to insert in your website. When you assign it a name, use something that’s memorable.

If you have already inserted the Google Code in your site, and didn’t use Channels, you can always go back and do them over.

Posted by The Editor on 09/02 at 03:31 PM
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