Google Adwords Keyword Tool

Google’s AdWords is the advertiser side of the AdSense equation.

Now, Google has made available a tool to help you analyze the keywords on your site from an advertiser’s point of view.

For publishers, there are a couple of uses.

First, you can have it scan your site to determine which keywords will trigger ads. This could help you to figure out why your site shows nothing but off-topic ads.

Second, you can also have the tool show the keyword popularity. This could let you know about the level of interest in the keywords.

And finally, you can show the estimated cost per click for those keywords. This should let you know what are the high value keywords related to your site and write more articles about, or using those keywords.

Posted by The Editor on 09/02 at 03:54 PM
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