New Adsense Innovations Coming

Google is testing new ways to help publishers with its AdSense program. According to DMNews,

AdSense is testing a program with a few publishers, letting them send more “signals” about their Web site, to better tailor ads. Though AdSense already uses signals based on the content of Web sites, such as headlines and font sizes, to generate ads, this would let advertisers tailor ads based on their users’ demographics and other signals, which are yet to be determined.

This would, for example, let an IPod site tell Google that its readers are mostly teenaged girls; Google then would be able to target ads more effectively.

Another experiment would allow advertisers to use more text heavy ads.

Posted by The Editor on 09/02 at 03:34 PM
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